A few years back, Bentgate hired a local musician and skier named Mark Morris. Since our initial meeting, we have grown to be quite fond of this guy. Whether he’s doing impressions of other employees, showing off his wrestling moves, mounting a binding or hucking a cliff, Mark Morris is legit. We asked Mark Morris to write a couple paragraphs about growing up skiing in Colorado and how he ended up collaborating with another local Colorado crew, the folks at Icelantic. Here is what Mark had to say:
My name is Mark Morris and without skiing my life would be dull. My parents grew up skiing in Climax Colorado in the 1950’s, before the big resorts like Vail and Keystone were established. Skiing was and still is a big part of their lives, so its no coincidence my earliest life memory is skiing at the age of 2. Skiing is something my family has always done and I don’t remember ‘learning’ how to ski, I could always just do it. The sport of skiing has been a heavy influence in my life because I grew up on the I-70 corridor in Idaho Springs Colorado, a town that gains most of its revenue from travelers on their way to the resorts. I never set out to have this sport be such an influence in my life but looking back it has been, and in a big way. My first job was cleaning boots at a local ski shop, the college I attended happened to be 15 minutes away from Crested Butte Colorado, and my closest friends are either industry professionals, professional skiers, or business owners in the industry.
During middle school I was on the school ski team with Icelantic Founder – Ben Anderson, Icelantic CEO – Annelise Loevlie, and Icelantic Art Director – Travis Parr. Their lives are also heavily influenced by skiing and when the company was still young I jumped on board as a ‘big mountain’ athlete. The motivation of being part of a company like Icelantic has brought my skiing to a level I never thought possible. Since joining team Icelantic as a ‘core’ athlete, I have traveled all over the world to resorts and to back-county areas in Russia, France, Switzerland, Austria, Italy, Canada, and Alaska, as well as all over the United States. I have been featured with the company through many marketing platforms including full-page adds in Backcounty Magazine, Skiing Magazine, Powder Magazine, web-blogs, social media, and annual catalogs. I was also lucky enough to help in the design of arguably the best ‘straight-lining’ ski ever made, the Seeker. Being part of a company like Icelantic and working at a cool ski shop like Bentgate offers more than just the skiing however. The friendships I’ve gained, the surrounding community, and industry connections are priceless.
Thanks for your history Mark – as a local Colorado company, we are energized by great friends like you.